A completely bounded map between C*-algebras
is a linear map whose entrywise matrix amplifications
have uniformly bounded operator norm. Its completely
bounded norm is
A completely positive map is completely bounded, and its completely bounded norm equals the norm
of its value at the identity when the domain is unital (Pisier 2020).
Pisier, G. Tensor Products of C*-Algebras and Operator Spaces: The Connes-Kirchberg Problem. Cambridge, England: Cambridge University
Press, 2020. https://doi.org/10.1017/9781108782081.