There are several fractal curves associated with Sierpiński.
The area for the first Sierpiński curve illustrated
above (Sierpiński 1912) is
The curve is called the Sierpiński curve by Cundy and Rollett (1989, pp. 67-68), the Sierpiński's square snowflake by Wells (1991, p. 229), and is pictured
but not named by Steinhaus (1999, pp. 102-103). The th iteration of the first Sierpiński curve is implemented
in the Wolfram Language as SierpinskiCurve[n].
The limit of the second Sierpiński's curve illustrated above has area